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undergraduate

Digital marketing


What is a digital marketing major?

Digital marketing programs prepare individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. This includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.

How much do digital marketing majors make?

This data isn't currently reported, but we're working on it!

How popular is digital marketing as a major?

Each year, around 85 students obtain a bachelor’s degree and around 45 students obtain an associate degree in digital marketing. In 2021, 126 students received a bachelor's degree and 61 students received an associate degree. This is 175% more digital marketing majors than there were in 2020. Digital marketing is a relatively uncommon major within business and management.

Advice from digital marketing majors

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